Schön! 50. Fifteen years. Fifty issues. No safety net — just a group of people who believe that the next page might be the best one yet.
Danna is building an entire creative universe from her dreams, in Dolby Atmos, across three continents. Peter Kaaden photographs her at a moment of quiet before the enormity of everything she is building — and it is extraordinary. These are artists who do not wait for permission, and that energy is exactly what Schön! has always tried to champion. Also available in print with Hannah Waddingham, Hari Nef and Dior Dioriviera 2026 on the cover.
Inside: Jack Quaid, Sofia Boutella, Ayra Starr, Naïka, Odeal, Chase Stokes, Fernando Lindez and Emily Rudd. Fashion by FENDI, Louis Vuitton, Dior Dioriviera 2026 by Jonathan Anderson, GANT, Parajumpers and MCM — which celebrates its own 50th anniversary this year. 272 pages. Still curious. Still ambitious. Still in love with the next page.
