Schön! 50 is a milestone fifteen years in the making. This is the fifty issue — an edition that brings together fashion, film, music and culture in the way this magazine has always tried to: on equal terms, with the people at the centre of it all. No parent company, no safety net, just a group of people who believe that the next page might be the best one yet.
This cover features an exclusive story built around Dior Dioriviera 2026 by Jonathan Anderson — a collection that arrives at exactly the right moment, its ease and precision perfectly suited to a milestone edition. Ajak Dhieu wears it with the authority the clothes deserve, photographed by Marcello Junior Dino in images that feel both clean and deeply considered. Fashion and the present tense in conversation, at their very best.
The full issue features Hannah Waddingham, Danna, Hari Nef, Jack Quaid, Sofia Boutella, Ayra Starr, Naïka, Odeal, Chase Stokes, Fernando Lindez and Emily Rudd, with fashion stories featuring FENDI, Louis Vuitton, GANT, Parajumpers and MCM. 334 pages.
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