Schön! 50 is a milestone fifteen years in the making. This is the fifty issue — an edition that brings together fashion, film, music and culture in the way this magazine has always tried to: on equal terms, with the people at the centre of it all. No parent company, no safety net, just a group of people who believe that the next page might be the best one yet.
Ayra Starr is carrying Afrobeat across every border with the confidence of someone who always knew where she was headed. These are artists who do not wait for permission, and that energy is exactly what Schön! has always tried to champion. Cody Lidtke photographs her with an energy that matches that certainty entirely — bold, present and completely in command of every frame.
The full issue features Hannah Waddingham, Danna, Hari Nef, Jack Quaid, Sofia Boutella, Naïka, Odeal, Chase Stokes, Fernando Lindez and Emily Rudd, with fashion stories featuring FENDI, Louis Vuitton, Dior Dioriviera 2026 by Jonathan Anderson, GANT, Parajumpers and MCM. 334 pages.
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