Schön! 50 is a milestone fifteen years in the making. This is the fifty issue — an edition that brings together fashion, film, music and culture in the way this magazine has always tried to: on equal terms, with the people at the centre of it all. No parent company, no safety net, just a group of people who believe that the next page might be the best one yet.
Chase Stokes picks up the camera for the first time after seven years of being in front of it. That shift matters, and Alister Mori photographs him wearing Dior with a looseness that honours it — sun-soaked, slightly nostalgic, and entirely at ease. These are images that feel like a first step rather than an arrival, and that makes them all the more interesting to sit with.
The full issue features Hannah Waddingham, Danna, Hari Nef, Jack Quaid, Sofia Boutella, Ayra Starr, Naïka, Odeal, Fernando Lindez and Emily Rudd, with fashion stories featuring FENDI, Louis Vuitton, Dior Dioriviera 2026 by Jonathan Anderson, GANT, Parajumpers and MCM. 334 pages.
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