Schön! 50 is a milestone fifteen years in the making. This is the fifty issue — an edition that brings together fashion, film, music and culture in the way this magazine has always tried to: on equal terms, with the people at the centre of it all. No parent company, no safety net, just a group of people who believe that the next page might be the best one yet.
Connections is a story that earns its name. Dalong Yang constructs images — featuring Shuhangxie, Shuyu Xie, Yihui Wang and Zitong Ren — that sit somewhere between installation and fashion, with fashion direction by Ivy Leung giving the work the grounding it needs without softening the ambition. Atmospheric, technically assured and genuinely strange in the best possible way. This is the kind of work that stays with you after the page turns.
The full issue features Hannah Waddingham, Danna, Hari Nef, Jack Quaid, Sofia Boutella, Ayra Starr, Naïka, Odeal, Chase Stokes, Fernando Lindez and Emily Rudd, with fashion stories featuring FENDI, Louis Vuitton, Dior Dioriviera 2026 by Jonathan Anderson, GANT, Parajumpers and MCM. 334 pages.
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