Schön! 50 is a milestone fifteen years in the making. This is the fifty issue — an edition that brings together fashion, film, music and culture in the way this magazine has always tried to: on equal terms, with the people at the centre of it all. No parent company, no safety net, just a group of people who believe that the next page might be the best one yet.
Emily Rudd navigates a world as vast as the ocean her character sails — and anyone who has watched her in One Piece on Netflix knows exactly what that means. Yuji Watanabe photographs her wearing COMME des GARÇONS, Junya Watanabe and Choke with a range that spans the intimate and the expansive — black and white film grain giving way to something warmer and more grounded. A story that earns every page it takes.
The full issue features Hannah Waddingham, Danna, Hari Nef, Jack Quaid, Sofia Boutella, Ayra Starr, Naïka, Odeal, Chase Stokes and Fernando Lindez, with fashion stories featuring FENDI, Louis Vuitton, Dior Dioriviera 2026 by Jonathan Anderson, GANT, Parajumpers and MCM. 334 pages.
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