Schön! 50 is a milestone fifteen years in the making. This is the fifty issue — an edition that brings together fashion, film, music and culture in the way this magazine has always tried to: on equal terms, with the people at the centre of it all. No parent company, no safety net, just a group of people who believe that the next page might be the best one yet.
When Hannah Waddingham walks into a room, you feel it before she speaks. That is the kind of presence these pages were made for, and Rhys Frampton's lens captures it completely — movement, stillness, humour and something harder to name, all at once. Shot wearing STATNAIA and self-portrait, this is one of those rare covers that earns its place on a milestone issue without trying.
The full issue features Danna, Hari Nef, Jack Quaid, Sofia Boutella, Ayra Starr, Naïka, Odeal, Chase Stokes, Fernando Lindez and Emily Rudd, with fashion stories featuring FENDI, Louis Vuitton, Dior Dioriviera 2026 by Jonathan Anderson, GANT, Parajumpers and MCM. 334 pages.
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