Schön! 50 is a milestone fifteen years in the making. This is the fifty issue — an edition that brings together fashion, film, music and culture in the way this magazine has always tried to: on equal terms, with the people at the centre of it all. No parent company, no safety net, just a group of people who believe that the next page might be the best one yet.
Naïka sings in three languages because one was never going to be enough. Radhika Muthanna photographs her wearing Grete Henriette in images that carry the same restless energy — saturated, close, unapologetically themselves. This is a portrait of someone who has already decided who she is, and the photography rises to meet that completely. One of the most vivid covers in this milestone issue.
The full issue features Hannah Waddingham, Danna, Hari Nef, Jack Quaid, Sofia Boutella, Ayra Starr, Odeal, Chase Stokes, Fernando Lindez and Emily Rudd, with fashion stories featuring FENDI, Louis Vuitton, Dior Dioriviera 2026 by Jonathan Anderson, GANT, Parajumpers and MCM. 334 pages.
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