Schön! 50 is a milestone fifteen years in the making. This is the fifty issue — an edition that brings together fashion, film, music and culture in the way this magazine has always tried to: on equal terms, with the people at the centre of it all. No parent company, no safety net, just a group of people who believe that the next page might be the best one yet.
Odeal describes music as a time capsule where people come together — and the conversation that surrounds these images is one of the most quietly moving in the issue. Simon Lipman photographs him wearing Tokyo James and Maison Kenje with a directness and care that suits the subject entirely. Raw, considered and completely genuine. A cover that reminds you why this magazine exists.
The full issue features Hannah Waddingham, Danna, Hari Nef, Jack Quaid, Sofia Boutella, Ayra Starr, Naïka, Chase Stokes, Fernando Lindez and Emily Rudd, with fashion stories featuring FENDI, Louis Vuitton, Dior Dioriviera 2026 by Jonathan Anderson, GANT, Parajumpers and MCM. 334 pages.
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