Schön! 50 is a milestone fifteen years in the making. This is the fifty issue — an edition that brings together fashion, film, music and culture in the way this magazine has always tried to: on equal terms, with the people at the centre of it all. No parent company, no safety net, just a group of people who believe that the next page might be the best one yet.
Her Own Parade is an exclusive story built around the Louis Vuitton S/S 2026 collection by Nicolas Ghesquière — a conversation between heritage and the present tense that this collection handles with particular grace. Rose Dusser wears it with exactly the right energy, and Carlos Roca photographs it with light and movement that feel genuinely of the moment. Fashion direction by Juliette da Luz gives it shape and confidence throughout.
The full issue features Hannah Waddingham, Danna, Hari Nef, Jack Quaid, Sofia Boutella, Ayra Starr, Naïka, Odeal, Chase Stokes, Fernando Lindez and Emily Rudd, with fashion stories also featuring FENDI, Dior Dioriviera 2026 by Jonathan Anderson, GANT, Parajumpers and MCM. 334 pages.
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