Schön! 50 is a milestone fifteen years in the making. This is the fifty issue — an edition that brings together fashion, film, music and culture in the way this magazine has always tried to: on equal terms, with the people at the centre of it all. No parent company, no safety net, just a group of people who believe that the next page might be the best one yet.
When Sofia Boutella tells you that dance and acting are the same language, you understand that the work we do is really about listening. Cameron Postforoosh photographs her wearing French Laundry Intimates and Helmut Lang in images that carry that same quality — attentive, atmospheric, and entirely focused on what is actually happening in the room. An extraordinary portrait of an artist completely in her own world.
The full issue features Hannah Waddingham, Danna, Hari Nef, Jack Quaid, Ayra Starr, Naïka, Odeal, Chase Stokes, Fernando Lindez and Emily Rudd, with fashion stories featuring FENDI, Louis Vuitton, Dior Dioriviera 2026 by Jonathan Anderson, GANT, Parajumpers and MCM.334 pages.
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