Inspired by a serene moment overlooking the snow-covered Alps in Lech am Arlberg, Schön! alive was born to explore deeper stories and insights that shape how we live and connect with the world.
This first issue delves into mindfulness, featuring destinations like the mindful luxury of Hvar, the serene Castelfalfi Resort in Tuscany, and the untouched beauty of Bonaire. Adventurers will love the BMW Motorrad journey from Europe to Namibia, while visionary Banu Akan redefines luxury with Maxx Royal Resorts. Discover how lighting and sound influence well-being with insights from Occhio and Marshall. Dive into flavors with Michelin-starred chefs like Hélène Darroze and Raymond Blanc, and explore innovations in British and global cuisine. Celebrate creativity with stories of scent by Frédéric Malle, champagne evolution with Ruinart, and art-meets-gastronomy at Philippe Starck’s olive mill.
Meet artists shaping sustainability through natural elements. Join us to pause, reflect, and connect – because life is more than what we see; it’s about what we feel.
Welcome to Schön! alive.